Custom Ecommerce for Small Business

Why custom

Your store shouldn't look like everyone else's.

Shopify and Squarespace are great until they aren't. They're great when you're new and the product is simple. They stop being great when your catalog is complex, your customer is specific, or your margin is thin.

A custom storefront is an asset. It runs on infrastructure you own — AWS, CloudFront, your own database — with a monthly cost that doesn't scale with your revenue. You keep the upside.

And it looks like your brand. Not a theme 40,000 other stores are also using this quarter.

B.1–B.3 What we build

Three flavors. One stack.

Whether you're selling to consumers, to dealers, or to yourself, the underlying architecture is the same — and it's built to last longer than the trend cycle.

B.1

Direct-to-customer

Storefronts that feel like your brand.

D2C

For makers, meat lockers, specialty food producers, small-batch manufacturers, and anyone selling direct to the people who love what they make.

Fast Lighthouse scores, real typography, proper imagery, Apple Pay, Google Pay, and the boring checkout stuff that keeps people from bouncing.

Connected to the inventory, fulfillment, and customer data you already have — not a separate universe that needs manual reconciliation every Friday afternoon.

B.2

B2B & dealer catalogs

Catalogs, configurators, and quoting.

B2B

Complex products, tiered pricing, account-specific catalogs, net-30 terms, and the quote-and-approve dance that B2B buyers actually live in.

Custom configurators for products with lots of variants. Quote builders with approval workflows. Customer portals with order history, reorder, and re-quote.

And — because this is TVLSS — it all wires into your ERP so your sales team isn't re-keying orders every morning.

B.3

For manufacturers selling direct

Floor-to-storefront, one pipeline.

D2C + MFG

This is the intersection TVLSS is built for: the Iowa manufacturer who makes something great and wants to sell it directly to the customer — not through a distributor that takes 40 points.

The storefront shares inventory with the plant. The plant's MES updates stock in real time. Fulfillment pulls from the same pick list as wholesale. The customer sees "in stock" because it actually is.

One system. One source of truth. One brand that customers recognize both on the shelf and on the site.

§ Principles How we think about this

Fast. Owned. Yours.

Three things every site we build has in common.

Measurably fast

Core Web Vitals in the green. First byte under 200ms. Edge-cached globally. Fast stores sell more.

Owned infrastructure

Your AWS account. Your database. Your code. You can move it, audit it, or fire us at any time.

Wired to reality

Inventory, shipping, customer data, and order status live in one place. No hand-reconciliation.

Outgrown your template?
Let's talk.

Whether you're starting fresh or escaping a platform that's costing you more than it earns — there's a cleaner path.

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